Our Mission

In an effort to assist the hospitality industry to step up its game, Butler Magazine tackles industry issues head on with a no-nonsense and enlightening approach. It serves up a good selection of controversial, informative and practical information on a monthly basis through investigating and analysing industry trends and innovations.

Butler’s content will act as an enabling mechanism to create a better service platform for the industry as a whole. As the bi-monthly bible of the hospitality industry, Butler will be circulated among key decision makers in hotels and guest houses, restaurants, hotel schools and game lodges, among others. The nature of its content and layout ensures it will stand a world apart from other industry publications. This alone will give unrivalled marketing opportunities to service providers for the hospitality industry.

Born out of necessity for up-to-date, trend-setting and relevant information, Butler will regularly serve up generous portions of information on a silver platter, including enlightening product and industry news and reviews, practical information and trends that can easily be applied in the workplace, as well as new and exciting innovations in the food and beverage environment.

A vital aspect of Butler Magazine's focus is the green aspect of the hospitality and travel industries. Its publisher, Rebecca Staniforth, has been a green activist for more than 10-years and is passionate that Butler be used as a platform to educate and inform the relevant industries of what can - and must - be done to ensure that sustainable practices are in effect wherever possible. She started this drive with IE and Warehouse Magazines, and it is also one of the key factors behind Butler's editorial policy and information drive.

Butler Magazine is the bi-monthly must-read for all professionals within the hospitality industry.

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